Sprout Social vs Buffer

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You probably know both social media tools: Sprout Social and Buffer. Both are platforms that make it easy to keep track of all your posts and activity from all your different social media channels. These activities can sometimes be quite confusing without an organized program. Tools such as Sprout Social and Buffer have a solution for this problem. But which of these two is better?

Of course the choice depends on the wishes you have depend on the features you need. For this reason, the choice of which tool you take is never right or wrong, because it is different for each organisation. To determine which tool is best for your company, you can use our independent comparison tool. By selecting the conditions that are most important to you, you can choose the best value for money.

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About Sprout Social

Sprout Social was founded in 2010 and is currently headquartered in Chicago, USA. Sprout Social is a publicly traded company with Justyn Howard as CEO. They distinguish themselves as the party that connects people and brands. The company is really concerned with establishing a brand for its clients. With Sprout Social you can of course do the same as with Buffer, but here the connection between people and brand is central. This may appeal to you if you plan to do a lot of branding, for example. In 2020, the company had just under 700 employees.

About Buffer

Buffer is a slightly smaller company than Sprout Social if you compare the number of employees. In fact, Buffer is 85 people strong and is spread across 15 different countries. They currently have a customer base of 73,000 and are still growing. Buffer stands out because of the cheap price they charge for the ‘essentials’ package. They also have a free package with a few less features. With this package you can get acquainted with the program and later decide whether or not to choose this tool. The program is flexible and gives you the option to add new channels when your company is growing rapidly. In that case you pay per linked social media account.

Sprout Social vs Buffer which social media tool is better
Sprout Social vs Buffer

Sprout Social vs Buffer: differences and similarities

First of all, Sprout Social is a much larger company than Buffer. Sprout Social has about 550 more employees than Buffer and they are also publicly traded. This may say something about the tool. It is likely that the program is better put together due to the expertise of many people within the Sprout Social community. If you compare this with Buffer package of 5 euros in the month, Buffer is perhaps limited in its possibilities. Sprout Social, on the other hand, is known for not making the most of the user experience.

In short, both companies have their own advantages and disadvantages. It is important for you as a company to know what conditions you have for a social media tool such as Sprout Social and Buffer. The choice remains different for each company and therefore we advise you to use the filters in our comparison tool and adjust it to your personal needs.

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